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radiant-ai-callout-navThe technology at the heart of the Macorva platform. Learn about Radiant AI 
 
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Understand and improve every step of the customer journey with adaptive insights and feedback tools.
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Macorva-Logo-Icon-SquareWHY MACORVA

Macorva is more than just a feedback platform. We are a tool for change, helping businesses enhance their performance, employee engagement, and customer satisfaction.
Carley Childress, Founder & Chief Product OfficerFebruary 13, 2020< 1 min read

CustomerThink: 7 Secrets to Improving Customer Retention

"While some 87% of senior business leaders say CX is a top growth engine, only one in three feel prepared to address it. What’s holding them back? Poor data. Customer feedback is notoriously difficult to collect, pinpoint, and track, which makes it difficult to accurately measure customer sentiment, understand issues, and make corrections to drive appreciable improvement.

So, what’s the solution? It’s certainly not burdening customers with more of the same lengthy, generic surveys. If the data companies are producing now isn’t working to reduce churn, the solution isn’t more data–it’s better data with more insights in less time."

Read the full publication here. 

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